Content Strategy & Talent Coordination · London

Juvenal
Mazé

Most content builds audiences.
Yours should build revenue.

10+ years in the creative scene. Built this so talented people get seen — and get paid.

Content Strategy · London

Content
that
converts.

For London brands and agencies.
Diagnosis-first. Find what's breaking conversion. Build the fix.

See the Work

Mother London·Urban Outfitters·Patta x Nike·RING Awards

Selected Work

Projects

Doechii

Instagram Content · Artist Campaign

+

Instagram content strategy and execution for Doechii. Conversion-led social content built to drive engagement from cold audiences into demand.

RING Awards

Content Strategy · Event

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RING Awards event

Content strategy for the RING Awards. Built the content system around the event to maximise reach and convert attention into ticket demand.

Patta x Nike

Creative Direction · Campaign

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Creative direction and content strategy for the Patta x Nike collaboration. Campaign built to generate demand and drive conversion at launch.

Patta x Nike Patta x Nike Patta x Nike Patta x Nike Patta x Nike Patta x Nike Patta x Nike Patta x Nike Patta x Nike Patta x Nike Patta x Nike Patta x Nike Patta x Nike Patta x Nike Patta x Nike Patta x Nike Patta x Nike Patta x Nike Patta x Nike Patta x Nike Patta x Nike Patta x Nike Patta x Nike Patta x Nike Patta x Nike

Urban Outfitters x UNKNWN

Creative Direction · Campaign

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Creative direction and campaign execution for Urban Outfitters x UNKNWN. Conversion-led content strategy from brief to delivery.

The Process

How it works.

01
Diagnosis
Audit your current content. Identify the conversion gaps. Map the audience journey from cold to customer.
02
Strategy
Build a content system. Attention content for discovery. Demand content for conversion. Every piece has a job.
03
Execution
Scripts, briefs, creative direction. Executed in-house or handed to your team. You decide the level of involvement.
04
Optimise
Review what's working. Cut what isn't. Iterate fast. Build a content machine that compounds.

Ready to start?

Book a
strategy call.

Talent Coordination · London

Talent that
converts.

Models, influencers, and UGC creators for London brands and agencies.
Brief to confirmed talent, fast.

Browse Talent

Why Us

Not an agency.
A coordinator.

Agencies charge 20% and take 6 weeks. We charge a flat coordination fee and confirm talent within 48 hours. You brief. We source, vet, and confirm.

What you getTypical AgencyJuvenal Mazé
Turnaround2–6 weeks48 hours
Fee structure15–25% of talent feeFlat coordination fee
Talent typeSigned, traditionalModels, creators, UGC
Brief handlingAccount manager chainDirect with Juvenal
Outreach copyYou write itAuto-generated on submission
Creator pay80–85% of fee100% — creator keeps full rate
ExclusivitySigned, exclusiveNon-exclusive. No contract.

For Talent

You keep 100%.
We work for the brand.

Non-exclusive. No contract. Opt out any time. Being on the roster means briefs matched to your look, complimentary portfolio shoots, and content strategy support — all free. We only get paid when the brand books you.

Layer 1 · Public Roster

Browse
the talent.

Select the talent you want. Submit a brief to unlock the full shortlist and confirm availability.

Filter by talent type

Select talent below and submit a brief. Or apply to join the roster.

Layer 2 · Unlocked

Your extended shortlist.

These talent have been pre-selected for your brief. Review and confirm with Juvenal.

Join the Roster

Apply to
join.

Models, influencers, and UGC creators.
We review every application personally.

What you get

  • — Brand briefs and casting calls matched to your look
  • — Complimentary portfolio shoots
  • — Content strategy support, free
  • — You keep 100% of your rate. Always.
  • — Non-exclusive. No contract. Opt out any time.

Your details

About you

Headshot

Portfolio

Consent

Application
received.

We review every submission personally. If you're a fit, we'll be in touch within 5 working days.

0
talent selected

Submit Brief

Tell us what
you need.

We'll confirm availability and come back within 48 hours.

Your selection

Your details

Campaign details

Your maximum budget

Budget: £1k – £5k
£100£50k+
Brief received.

We'll confirm talent within 48 hours and be in touch directly.